There are multiple ways to make things work

Yet everyone says their way is "the best"

Have you noticed that people always talk about “the best way” to do things?

Pick any topic in business: Content, outreach, sales, hiring, anything.

Find 5 creators who talk about it. You’ll hear 5 sets of ideas. Some of them will be similar, but then others - complete opposites.

“Post 5 times every day” vs “post less, but better”

“Always niche down” vs “stay broad, your TAM is everything”

And they’re all showing results behind these claims.

So who’s right?

Everyone is right. That’s the problem

When you hear conflicting advice from successful people, you want to figure out the correct answer. Pick a side or show that everyone’s wrong.

But in most things in business - there isn’t one universal truth.

Different approaches work for different people, different products, different markets, different times. So you just get confused.

One founder says he’s built an enterprise platform without a single cold call, while another founder claims cold calls are the only way.

Both are describing their reality. But probably not yours.

Why this keeps confusing you

Because genuine content is written from personal experience, framed as universal law. (and non-genuine content is slop framed as universal law)

Some guy tried cold email for 3 months, got nothing, switched to LinkedIn, and now preaches that cold email is dead.

Someone else runs a cold email software and calls LinkedIn a vanity metric platform.

You can listen to both of them. But how can you apply their words if they contradict each other?

What you should actually do

Instead of just listening to endless opinions, run your own experiments, collect data, iterate.

If you’re out of your own ideas - ask for perspective from your team, advisors, mentors. They will help you come up with ideas from your exact context, not generic online advice. (psst if you need assistance with that, contact me at leon@wildcardadvisory.com)

If all of them are out of ideas - listen to people who suggest a solution to the exact problem in front of you. Stick to 1 approach until you reach enough sample size. Once these tests are complete - make conclusions and then you can decide to try the opposite (or just different) approach.

Test -> Measure -> Adjust

Even better if instead of listening to what influencers/founders say, you can do your own research to extract the principles behind what worked for them.

Don’t repeat other people’s conclusions until you see they are working.

Leave mindless idea parroting to AI slop creators.

Don’t make these 2 mistakes

There are multiple ways to make things work. But you won’t get anywhere if you pivot 10 times a day in all sorts of directions and never give any test the volume it deserves.

Pro tip: We all love A/B-tests, sure. But sometimes parallel testing can be your worst enemy. If we’re talking big operational or strategic changes, new SOPs, big things like that - parallel split test can DESTROY your sample size, quality of the experiment, team morale, energy and sanity. Don’t do that. Test big things in a sequence, and leave A/B splits to stuff like headlines, hooks, and element placing.

Another big trap you should avoid is spending 6 months consuming content about “the best way to do something” instead of actually doing it.

Analysis paralysis is a real thing. At some point you must just pick an approach and go. Run the test and get the data.

You can’t THINK your way into knowing what works.