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Why people buy things. And the worst advice in B2B
5 pillars of purchase
13 hrs ago
•
Leon Wildcard
1
Most Popular
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107 AI-sounding words to avoid
Apr 8
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Leon Wildcard
9
4
1
There are multiple ways to make things work
Apr 29
•
Leon Wildcard
5
3
Why story matters (and what I mean by storytelling)
Jan 14
•
Leon Wildcard
4
3
Lessons from closing $25,000 deals without sales calls
Apr 22
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Leon Wildcard
3
4
1
Storytelling
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Strategy = story
Why great business leaders rely on storytelling instead of boring slides.
Feb 18
•
Leon Wildcard
2
1
Don't tell a story
Excuse me, what?
Feb 11
•
Leon Wildcard
1
1
2 Types of stories
2 Worlds of storytelling in business.
Feb 4
•
Leon Wildcard
1
Email marketing
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3 types of business newsletters
Email marketing generates 36x ROI, so what's stopping you? Here's how to start.
Apr 1
•
Leon Wildcard
3
You don't own email distribution until you do these 3 things
Don't lose all the benefits to stupid mistakes.
Mar 25
•
Leon Wildcard
3
1
6 Ways to frame and name your educational email sequence
How to make your opt-in sound valuable for B2B decision-makers.
Dec 17, 2025
•
Leon Wildcard
1
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